How to Write a Marketing Job Description to Attract Talents

Have you ever experienced cases where searching for a professional to join your team became a hassle and took months? While the average time to hire a new employee today is 44 days, it can be much longer regarding specialized skills. In the marketing field, where immediacy is one of the cornerstones, such a delay can be too costly.

But we have a simple yet powerful solution to speed up and facilitate your talent acquisition. It is a well-thought-out marketing job description. And if you are wondering how to create one, keep reading. We’ll share how to craft an engaging and precise marketing job description that clearly outlines expectations and opportunities within a role and attracts the right professionals.

What is a job description?

A job description is a structured document designed to answer candidates’ main questions: What tasks are expected of them? What experience and skills do they need to perform the job? What compensation and benefits does the company offer? It works as a guide for both job seekers and employers by communicating clear expectations and requirements for the position.

A compelling job description helps attract the right candidates, aligns a specific role with the organization’s goals, and sets a framework for performance assessment and career development. Simply put, a job description is a kind of compass for navigating a professional world.

Key elements of a job description

Any strong job description should include the following essential components: a job title, a role summary, responsibilities, qualifications, working conditions, and company information. You can consider additional elements, such as your company’s mission and culture, salary range, and other benefits to candidates. The main point is that a description should contain enough details to give job seekers a good understanding of a position and their eligibility.

1. Job title

A job title is a short description of a position containing a few words and displaying the content, purpose, and scope of a professional role. Since these are the keywords a candidate will search, a job title should be standard. Examples of job titles are art director, sales manager, project manager, web designer, or software developer.

2. Role summary

A role summary is an extended job description of 1–4 sentences describing the key aspects of the role and your expectations of a candidate. It provides a basic understanding of a position and explains why it is essential—in other words, what values it brings to your company. Here, you can also add details about corporate culture to increase the chance of attracting a professional who will fit in with your team.

3. Responsibilities

This section contains the primary duties and responsibilities assigned to an employee. It describes the essence of a job, which occupies most of an employee’s time. Ensure you provide job responsibilities in bullet format according to their importance and limit them to 10 points. The list should be detailed but concise. Emphasize tasks that an employee will encounter daily and the impact of their role on the company.

4. Qualifications

This part of the job description looks at the requirements for education, work experience, technical skills, and certifications. It is intended to effectively screen out unqualified candidates. Similar to responsibilities, qualifications are usually presented as a list arranged in order of importance. Start with mandatory competencies for the specific position and then move on to the preferred ones. In this section, you can also include soft skills that will contribute to an employee’s performance in the new position.

5. Compensation and benefits

Not all companies indicate salaries in their job descriptions. And this can be your competitive advantage. According to statistics, job listings with mentioned salaries get 75% more clicks than those without. Such transparency saves time and resources while also helping attract the right candidates. Ensure you include additional benefits and perks that can significantly enhance the position’s appeal for job seekers, such as flexible schedules, medical insurance, paid sick leaves, wellness programs, professional development options, and more.

6. Working conditions

Describe the conditions of the position. Is it a project or a full-time job? Does it require working in the office or remotely? If the job is office-based, where is it located? Will the employee have to travel on business trips, and how often? Mention all crucial details to give candidates an understanding of various aspects of the potential job. As with the previous point about salary and benefits, you save time by letting job seekers quickly figure out if your terms and conditions meet their expectations.

7. Company information

To ensure that professionals can easily contact you to clarify any questions, share all available company communication channels, such as emails, phone numbers, social media accounts, and business locations. It’s also good practice to provide a brief overview of the company, so candidates get an idea of its scale, geography, goals, corporate culture, and values.

Marketing job description template

Job title: Brand Manager

Role description: We are a leading marketing agency in the [specify] market with over X years of expertise, X winning cases, and industry awards. At [company name], we believe that passionate professionals are the driving force behind success. If you are obsessed with creating and developing brands, join our team. Our perfect candidate has a strong background in building and implementing marketing strategies to strengthen brand positions and enhance its image, as well as strategic vision, creative problem-solving, and leadership skills.

Responsibilities:

Develop and maintain brand strategy to boost brand awareness and loyalty
Perform market and target audience research
Shape brand positioning
Manage marketing campaigns to enhance brand engagement
Track and report on the results of marketing activities

Qualifications:

X years of experience in marketing, management, or advertising
Bachelor’s degree in marketing or related field
X cases of launching and developing brands
Strong strategic thinking and analytical skills
Proactive, data-driven, and collaborative approach
Excellent time management, deadline, and budget control skills

Compensation and benefits:

We offer the following salary package depending on the candidate’s eligibility: $X—$X a year.

Additional benefits you can enjoy include:

Health insurance
401(k)
Paid sick time
Paid parental leave
Flexible hours

Working conditions:

You’ll join our team full-time. We rely on remote work with flexible hours and focus on online communication.

You can add more details about your company and its values, as well as contact information, at the bottom of the marketing job description.

Marketing job description example

We will share a real-life example of a marketing job description from Vista. You can use it as a reference and easily adapt to different professions, personalizing it to suit your business’s unique features and requirements.

Job title: Product Manager, US Remote

Role description: As Product Manager in the PPAG (Promotional Products, Apparel, and Gifts) team, you will own the category strategy for two of our most important product categories, Writing and Technology, ensuring that our products exceed the expectations of the Vista customer. In addition to managing these two key categories globally across the North American and European regions, you will also play the role of key point of contact for all PPAG categories with key stakeholders in the NA region.

Responsibilities:

Develop and enhance the category strategy for the Writing and Technology product categories globally to drive growth drivers and engage our customers with product solutions for their businesses.
Demonstrate a deep understanding of your product categories, markets, competitors, customers, and use cases. Use this understanding to drive forward category performance.
Manage the end-to-end product life cycle, including new product introductions, assortment optimization based on performance and customer feedback, and proactive product retirement.
Drive key demand elements via the key levers of Product, Promotion (GTM strategy), merchandising, and Product Experience, collaborating with our functional experts in each area.
Ensure we delight our customers by delivering outstanding products and jaw-dropping customer value, constantly looking for improvements and optimizations to raise the bar on product quality.
Collaborate with multiple stakeholders and teams across the organization, both locally and globally. Represent the PPAG category team with our NA-based global partners and local NA Marketing teams.

Qualifications:

5+ years of experience in category management, product management, or product marketing.
Bachelor’s degree in business administration, marketing, or similar.
Customer-obsessed, with strong strategic, critical thinking, and collaboration skills.
Excellent verbal and written communication and presentation skills.
Exceptional organizational skills with the ability to adapt according to business needs.
Data-driven with a strategic mindset used to build clear category strategies and drive commercial growth.
Positive approach and can-do attitude invigorated by challenge.

Working conditions:

There is a lot to love about working at Vista. We are an award-winning remote-first company, an inclusive community, and growing (which means you can too). To help orient us all in the same direction, we have our Vista Behaviors, which exemplify the behavioral attributes that make us a culturally strong and high-performing team.

Company information:

Vista is the design and marketing partner to millions of small businesses around the world. For over twenty years, we’ve been inspired by small businesses and work incessantly to deliver solutions to their evolving needs. VistaCreate, 99designs by Vista, and VistaPrint, all under the parent brand Vista, represent a full-service design, digital, and print solution, elevating small businesses’ presence in physical and digital spaces and powering them to achieve success.

Vista exists to help our customers live their dreams. Each dream is unique—and the Vista team needs to be as well. We believe in the unique contributions of everyone within a diverse global organization. We are collaborative, inclusive, and innovative. We strive to role model and live an inclusive culture of fairness, respect and belonging for all. And we work together to empower each other, creating a space in which each of us can spark our next great idea.

As you can see in this marketing job description example, Vista adheres to a traditional structure while adding a unique touch and conveying its corporate culture and values.

Tips for writing compelling marketing job descriptions

1. Use clear and concise language

The purpose of a job description is to convey information as accurately as possible and give candidates a holistic view of the potential job. Therefore, the simpler your language is, the better. Present the information in a structured, easy-to-perceive format with clear sections and lists.

2. Rely on SEO

As you create a marketing job description to find the perfect candidate, it is important to ensure that they see your offer. Search engine optimization is a go-to way to do this. Use keywords relevant to the position or industry to boost the visibility of your job description. For example, if you are looking for a social media manager, consider keywords such as “social media marketing,” “Instagram for business,” or “Meta ads manager.”

3. Focus on the essentials

It’s crucial to understand that candidates first scan job descriptions and study them carefully only in case of spotting relevant information. So make sure to use a common job title like “senior copywriter” instead of “wordsmith” or “text crafter.” Avoid excessive details that can tire and discourage job applicants. Instead, focus on the responsibilities that make up the essence of the job offered and must-have qualifications.

4. Highlight company culture

About 45% of job seekers say company culture is an important factor in applying for a position. Therefore, consider reflecting your corporate culture in the job description. Is it customer-focused or innovative? What does it value most—a clear hierarchy or initiative? The company’s philosophy and values help candidates understand if they would be a good fit and can attract those who align with your business identity.

5. Stay inclusive

Your marketing job description must be inclusive to make a good impression. First, avoid gender-specific language with pronouns such as he/she and his/her because some candidates may not identify themselves as male or female. Also, check your job offer for any biases or discriminatory messages regarding gender, age, nationality, orientation, or other personal characteristics of potential candidates.

Lastly, don’t forget to check your marketing job description for mistakes and correct them if necessary. This way, nothing will prevent you from making a great impression on candidates.

Conclusion

The labor market operates according to the same laws as any other market. You have a product (a job offer) and an audience (candidates). However, a good offer may not be enough, as the competition for talented professionals is huge. This is where a well-thought-out marketing job description will help you, highlighting all the benefits of potential employment for candidates and convincing them to apply. Use our tips and examples next time you search for a new hire to save time and attract the best professionals. Prepare to take your talent hunt to the next level!